Navneet assigns creative and digital duties to The Minimalist

In OOH News By M4G Bureau - April 01, 2019

The agency will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications and craft campaigns that will build relationships with the publications brand’s relevant eco system.

Arrow Digital installs large format Massivit 3D printer

In OOH Solutions By M4G Bureau - April 01, 2019

With output speeds incomparable to anything else in the 3D printing industry, the Massivit 1500 printer can produce high quality 3D pieces up to 54” high, says the company

SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

Mark Metro bags exclusive advertising rights at 6 Chennai Metro stations

In OOH News By Ria Banerjee - March 28, 2019

Digital OOH displays planned at the stations

PolicyX.com introduces Virender Sehwag as its Brand Ambassador

In OOH News By M4G Bureau - March 27, 2019

The new ad campaign with new brand ambassador will be launched in the digital platform, gradually encompassing outdoor and print for publicity

OLX’s new proposition: ‘SET HAI’

In OOH News By M4G Bureau - March 27, 2019

The marketing campaign reinforces the power of smart choices and the ability to upgrade and has six ads being released across TV, Digital, Print and Outdoor

Skyrams lights up Coimbatore OOH with digital screens

In OOH News By M4G Bureau - March 20, 2019

The OOH firm’s digital screens went live after the Madras High Court quashed the tender cancellation order issued by the local corporation

Appy Fizz gets consumers to #RiseUp this summer

In OOH News By M4G Bureau - March 15, 2019

Salman Khan will feature on all brand mediums including Television, Print, Digital and OOH; while Jr. NTR will be seen on all print and OOH communications in South India

Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

UK OOH reports strong growth of 8.1% in Q4 of 2018

In Research By M4G Bureau - February 26, 2019

Digital accounted for 53% of the total Out of Home revenues, according to the report by trade body Outsmart