Nature’s Basket Mumbai outlets become DOOH hubs

In Digital OOH By Pray Jani - September 03, 2019

DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns

New Digital Pillars unveiled by JCDecaux at BIAL

In Digital OOH By M4G Bureau - August 30, 2019

Located at Domestic arrivals, 10ftx10ft pillars catches the attention of travellers at the baggage claim

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

In Research By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

Moving Walls acquires digital signage platform Quad42 Media

In Digital OOH By M4G Bureau - August 27, 2019

The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space

The ‘Big Morety’ at Brisbane airport goes live

In Digital OOH By Rajiv Raghunath - August 22, 2019

Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the airport precinct

Vibgyor Media bags DOOH tender for Prayagraj Junction

In OOH News By M4G Bureau - August 20, 2019

Formally known as Allahabad station is decked up with 66 digital display screens for advertisement and train running information

Xtreme Media set to launch eco-friendly digital screens

In OOH Solutions By Pray Jani - August 16, 2019

Known as the Earth Series, it is a green initiative that reduces the heat generated by the displays and causes lower power consumption.

Broadsign partners with Place Exchange

In Digital OOH By M4G Bureau - August 09, 2019

The combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and DOOH destinations

ChargIn’s new charging kiosks in railway station to serve as advertising options

In OOH News By Bhawana Anand - August 08, 2019

The company has partnered with the Indian Railways to install 15 kiosks at the Ahmedabad station, to be inaugurated on 15th August

South Central Railway invites bulk tenders for static and digital media

In OOH News By M4G Bureau - August 06, 2019

The contract period for both the bid has been awarded to 5 years for the stretch between Secunderabad and Hyderabad Div