Results For "Digital"
1004 News Found
‘Programmatic OOH offers brands unparalleled flexibility’
In Viewpoints By Rajiv Raghunath - November 09, 2020
Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand
FreshToHome launches hyperlocal DOOH campaign in Coimbatore
In Digital OOH By M4G Bureau - November 05, 2020
Executed in association with Skyrams, the brand has leveraged the dynamism offered by the digital media
‘OOH has a key role to play in lifting the nation’s spirits’
In Viewpoints By Rajiv Raghunath - November 03, 2020
Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout
‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today
In OOH News By M4G Bureau - October 29, 2020
The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
In Research By M4G Bureau - October 28, 2020
The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility
SKODA aims to target Tier III towns with OOH media planning
In OOH News By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate
In OOH News By M4G Bureau - October 28, 2020
The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance
Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29
In OOH News By M4G Bureau - October 28, 2020
The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities
Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits
In OOH News By M4G Bureau - October 27, 2020
Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
In OOH News By M4G Bureau - October 26, 2020
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media