Results For "Digital"
1004 News Found
Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA
In Digital OOH By M4G Bureau - September 27, 2021
Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.
NYC Mayor Bill de Blasio joins with DPAA in celebrating 10th Annual NY Digital Signage Week & DPAA Video Everywhere Summit
In OOH News By M4G Bureau - September 27, 2021
Official welcome to resilient OOH industry signifies resiliency of NY and progress to safety.
Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
In OOH News By Rajiv Raghunath - September 24, 2021
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays
Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience
In OOH News By M4G Bureau - September 22, 2021
Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
In OOH News By Rajiv Raghunath - September 22, 2021
Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend
Global Advertising wins rights for DOOH screens at 5 rly stations
In Digital OOH By N Jayalakshmi - September 20, 2021
The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.
Experiential marketing: The right choice to sell fintech in rural markets
In Viewpoints By M4G Bureau - September 15, 2021
Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.
Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India
In OOH News By M4G Bureau - September 14, 2021
Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.
‘Vivo’ makes an animated presence at Miami International Airport
In OOH News By M4G Bureau - September 07, 2021
JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.
‘A strong trade body would help the industry wade through troubled waters’
In OOH News By N Jayalakshmi - August 27, 2021
What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.