StackAdapt bolsters pDOOH offering with Broadsign collaboration

In Digital OOH By M4G Bureau - January 25, 2023

The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.

Non-metro OOH markets have the potential to attract higher ad spends

In OOH News By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru

In OOH News By M4G Bureau - January 20, 2023

The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum

nsign.tv to showcase interactivity & engagement of digital signage at ISE 2023

In OOH Solutions By Rajiv Raghunath - January 20, 2023

The Spanish digital signage company will conduct demos of its platform

Wavemaker India releases Spotlight 23

In OOH News By M4G Bureau - January 18, 2023

A report that captures top 23 strategic focus areas across big tech platforms and emerging technologies

Ocean Outdoor reopens ad fund for environmental charities, causes working to protect the planet

In OOH News By Rajiv Raghunath - January 18, 2023

Ocean Outdoor donates 2% of the Group’s annual reported revenue to environmental charities in the form of advertising value across the company’s extensive UK digital screen network.

PPDS plans major digital signage launch at ISE 2023, Barcelona

In OOH Solutions By M4G Bureau - January 09, 2023

PPDS will showcase digital signage, direct view LED, professional TV (including hospitality) and interactive displays – with each being showcased within dedicated vertical settings.

‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

In Digital OOH By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

Germany’s ADS-TEC Energy launches new ultra-fast charging system ChargePost

In OOH Solutions By M4G Bureau - December 13, 2022

ChargePost is an energy platform with integrated battery storage and large digital displays.