Daktronics enhances its DB-6000 digital billboard series

In Digital OOH By M4G Bureau - March 17, 2017

This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager

Times OOH bags Gold at UK's Digital Signage Awards 2017

In OOH News By Satarupa Chakraborty - March 09, 2017

Times OOH has won the award in the"Transport & Travel” segment for its DOOH advertising project at Terminal 2 (phase-2) of Chatrapati Shivaji International Airport in Mumbai

DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil

In OOH News By Satarupa Chakraborty - March 02, 2017

DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.

DMRC invites bids for digital media on Line 3

In OOH News By Satarupa Chakraborty - February 27, 2017

DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations

Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

Ignore technology at your own peril: Alok Jalan

In OOH News By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

Jaipur railway station to be part of RDN soon

In OOH News By Satarupa Chakraborty - January 31, 2017

As part of Indian Railways' plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network

Pixel 2 Print Bangalore instals Efi-VUTEk®GS3250LXr Pro LED UV printer

In OOH News By VJ Media Bureau - January 24, 2017

The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital

Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks

In OOH News By Satarupa Chakraborty - January 23, 2017

Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks

Digital billboard ads target wealthy drivers in UK

In Digital OOH By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.