‘Outdoor outperforms print, TV in CY2017 the Down Under’

In Research By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

Saatchi & Saatchi wins Expedia global creative mandate

In OOH News By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

Adopt eco-friendly material to offset curbs on flex: digital printers

In OOH News By Bhawana Anand - January 16, 2018

Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners

TV-size digital billboards straddle San Francisco streets

In Digital OOH By M4G Bureau - January 16, 2018

Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.

BMC to restrict digital billboards to island city

In OOH News By M4G Bureau - January 15, 2018

Also, BMC plans to make it compulsory for all outdoor firms to put up a detailed board stating the permit number and all required details along with the hoarding

‘Digital OOH can definitely engage consumers’

In Viewpoints By Bhawana Anand - January 15, 2018

UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:

‘DOOH integral to media mix for movie promotions’

In Research By M4G Bureau - January 12, 2018

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

Mumbai outdoor policy on the anvil; MHOA working closely with BMC

In OOH News By Bhawana Anand - January 11, 2018

The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with

Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations

In Digital OOH By Bhawana Anand - January 09, 2018

The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station

Burger King banks on DOOH in London to drive footfalls

In Digital OOH By M4G Bureau - January 02, 2018

With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption