'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14

In OOH News By Rajiv Raghunath - August 01, 2019

This exclusive invitation-only occasion will be the first joint event held by the three associations

Havas Media bags integrated media duties of British Council

In OOH News By M4G Bureau - August 01, 2019

The mandate includes media strategy, planning & buying, digital and social duties

oOh! unveils giant digital billboard at Darwin International Airport

In Digital OOH By Rajiv Raghunath - July 31, 2019

The Supersite (12.66m x 3.35m) offers advertisers an end-to -end solution that will reach national, domestic and international travellers arriving into Australia's gateway to South East Asia

‘Programmatic is growing strongly in China’

In Viewpoints By Rajiv Raghunath - July 31, 2019

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites

‘Digital Printing Industry Directory – West India’ launched at OAC 2019

In OOH News By Mohit Manghani - July 30, 2019

The latest edition of the directory, which is published by V J Media Works, features a database of over 900 companies including data printers, sign makers, machine and material solution providers and is the first of its kind for the West Zone

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In OOH News By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

VR Mall commercializes its DOOH screens

In Digital OOH By Pray Jani - July 19, 2019

The DOOH media is customized to suit indoor and outdoor requirements and gives huge opportunity to brands

Hack you way to a job: SOLV’s digital billboard challenge

In OOH News By M4G Bureau - July 18, 2019

Bangalore based B2B start-up SOLV has introduced India's 1st hackable digital billboard in the city inviting techies to crack the displayed puzzle and win a job, among other rewards