Madison Media wins Media AOR for Racetrack.ai

In OOH News By M4G Bureau - September 10, 2019

The agency has won the entire media mandate including Outdoor and Digital media

Xtreme Media joins hands with BOE to launch Professional Displays

In OOH Solutions By Pray Jani - September 10, 2019

Video wall displays and digital signage kiosks will be launched under this partnership followed by professional panels

Doctor knows best, says SRL Diagnostic

In Campaigns By M4G Bureau - September 09, 2019

The new brand compliments its digital campaign with outdoor hoardings to drive home the message

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In Gallery By - September 03, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

Nature’s Basket Mumbai outlets become DOOH hubs

In Digital OOH By Pray Jani - September 03, 2019

DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns

New Digital Pillars unveiled by JCDecaux at BIAL

In Digital OOH By M4G Bureau - August 30, 2019

Located at Domestic arrivals, 10ftx10ft pillars catches the attention of travellers at the baggage claim

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

In Research By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

Moving Walls acquires digital signage platform Quad42 Media

In Digital OOH By M4G Bureau - August 27, 2019

The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space

The ‘Big Morety’ at Brisbane airport goes live

In Digital OOH By Rajiv Raghunath - August 22, 2019

Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the airport precinct