“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts

‘Media, creative businesses need to collaborate much more’

In Digital OOH By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

INOX Megaplex to offer extravagant advertising opportunities

In OOH News By M4G Bureau - October 17, 2019

The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities

DOOH more intimately connected with the physical world today, says futurist Steve Brown

In Digital OOH By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

Engine, VCCP bag top prizes in Ocean’s 10th annual digital creative competition

In Digital OOH By M4G Bureau - October 11, 2019

The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners

Quality solutions lined up by Xtreme Media for the growing DOOH space

In Gallery By - October 10, 2019

BOE’s hardware and Xtreme Media’s software combined to form a unique line of product such as Kiosks, Video Walls and Digital signages

Xtreme Media launches latest line of product in partnership with BOE

In OOH Solutions By Pray Jani - October 10, 2019

BOE’s hardware and Xtreme Media’s software combined to form a unique line of product such as Kiosks, Video Walls and Digital signages