Labdhi Lifestyle’s OOH exclusive campaign set to launch tomorrow

In OOH News By M4G Bureau - February 20, 2020

The brand has allotted 2.5cr budget for promotions via outdoor & digital ads

Southern Railway floats multiple tenders for non-digital media

In OOH News By Ria Banerjee - February 10, 2020

The tender holding rights to be awarded for a period of 5 years

Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice

In OOH News By M4G Bureau - February 10, 2020

He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy

Zenith wins media mandate for HONOR Smartphones

In OOH News By M4G Bureau - February 06, 2020

This includes the mainline media and digital duties of the brand

Western Railway opens multiple bids for train branding & DOOH media

In OOH News By M4G Bureau - February 04, 2020

Mumbai Central & Rajkot divisions invites bid for digital media installation

5 smart city projects in PPP mode an opportunity for digital signage industry

In Digital OOH By Bhawana Anand - February 04, 2020

100 new airports will also create more digital signage business

Ashiana Housing to roll out OOH campaign promoting wholesome upbringing

In Campaigns By M4G Bureau - January 29, 2020

The campaign designed by Dentsu India to be rolled out on digital, print and OOH

Kochi Metro Rail Limited to give ad rights on stations and trains

In OOH News By M4G Bureau - January 29, 2020

The tender was published, specifying that digital and static formats can be set up

OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

BrandBuddy to add 200 more cabs in its kitty

In OOH News By Pray Jani - January 28, 2020

BrandBuddy, in association with TG Connect has taken Uber cabs in Mumbai for digital cab-top media