‘Money spent on our medium, is money well spent’

In OOH News By M4G Bureau - August 07, 2023

With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.

Creativity is what does creativity does - magic

In OOH News By N Jayalakshmi - August 04, 2023

Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.

Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens

In OOH News By M4G Bureau - August 03, 2023

The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS

In Campaigns By M4G Bureau - August 02, 2023

Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.

Driving India’s DOOH revolution forward

In OOH Solutions By M4G Bureau - July 22, 2023

M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

‘We need to build merit for DOOH’

In Digital OOH By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor

'I would love to see outdoor being seen as a reach medium'

In Digital OOH By M4G Bureau - July 04, 2023

Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP

Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.