Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

In Digital OOH By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Basketball fever grips Manila as FIBA World Cup comes to town

In Campaigns By M4G Bureau - September 05, 2023

As part of the ongoing basketball world cup, the pillars at Manila Airport’s Terminal 3 were wrapped in vibrant displays.

UK’s 75Media, Wildstone support Salford City Council’s push for revenues, public messaging

In OOH News By Rajiv Raghunath - August 31, 2023

Wildstone has developed 4 digital billboards that will be operated by 75Media

Senior OOH professional G Mani Iyer passes into the ages

In OOH News By M4G Bureau - August 28, 2023

Mani was Director – Sales & Strategy with Armour Digital OOH

How to make your outdoor campaign go viral

In Viewpoints By - August 21, 2023

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification

‘Digitisation, transit infra expansion, automation: key growth drivers’

In Viewpoints By Rajiv Raghunath - August 14, 2023

Shekhar Narayanaswami, President, Times OOH shares his thoughts on Indian OOH’s transformative journey and the way forward in an interview with Rajiv Raghunath.

Madison BMB transitions into fast growing Madison Loop

In OOH News By M4G Bureau - August 10, 2023

Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit

‘Advertisers get to enjoy the best of OOH today’

In Viewpoints By Rajiv Raghunath - August 09, 2023

Matthew Dearden, CEO & Co-Founder of Alight Media, one of the fastest growing OOH media owning companies in the UK, talks about the company's digital-first approach, people-first outlook, and customer-centricity in an interview with Rajiv Raghunath.

Nescafe brings the warmth during Mumbai’s monsoon

In Campaigns By M4G Bureau - August 08, 2023

As the monsoon season continues to flourish in Mumbai, the ever popular coffee brand identified the perfect opportunity to amplify its brand communication to The City That Never Sleeps.

RoshanSpace expands portfolio with ProDigi and Edge 7

In OOH News By M4G Bureau - August 08, 2023

After Bandra Focal, Asia’s largest billboard, the Mumbai-based media owner continues to push the envelope for India’s OOH landscape