Results For "Digi"
1030 News Found
Cinema advertising rides on digitisation wave
In Viewpoints By M4G Bureau - March 10, 2014
Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez
OAC returns with 10th edition
In OOH News By VJ Media Bureau - March 07, 2014
OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.
TIMDAA receives Gold award in DOOHDAS
In OOH News By VJ Media Bureau - March 06, 2014
The international digital awards honors the finest digital signage across world under various categories.
Kolkata cheers for KKR with digital interactivity
In OOH News By Nabamita Chatterjee - February 25, 2014
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
'Transparency, accountability & measurability key factors'
In Viewpoints By M4G Bureau - January 13, 2014
For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...
Look it's flying and how!
In Digital OOH By Bhawana Anand - December 10, 2013
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
'Digital innovation needs attention'
In Viewpoints By M4G Bureau - December 09, 2013
Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, on what can take the OOH medium forward in the state of West Bengal.
'Digital and innovations key to higher OOH spends'
In Viewpoints By M4G Bureau - December 05, 2013
Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.
MINI salute with max visibility
In Digital OOH By Bhawana Anand - November 25, 2013
MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.
Carat wins Indian Navy advertising rights
In OOH News By Nabamita Chatterjee - November 11, 2013
The thematic campaign includes multiple TVC's, press, OOH, and digital communication