Pioneer Publicity inaugurates Pioneer House

In OOH News By Bhawana Anand - August 20, 2014

The new corporate office houses all the departments of the company

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets

In OOH News By Rajiv Raghunath - July 11, 2014

FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects

Gallen Yip unravels the'ugly truths' of DOOH growth

In OOH News By VJ Media Bureau - July 04, 2014

Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet of things, and of course, imagination.

DOAA members, agencies endorse draft agreement on volume discount

In OOH News By Bhawana Anand - June 25, 2014

Agency officials urged DOAA to look into the issue of payment delays from clients

Innovation is key to success in the outdoors: Ajay Raghuvanshi

In Viewpoints By M4G Bureau - June 11, 2014

Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.

CASHurDRIVE adds digital brochure to its portfolio

In OOH Solutions By Bhawana Anand - June 05, 2014

The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.

Arun Sign Service to put up hoardings on BSNL's Alipore factory premises

In OOH News By Nabamita Chatterjee - June 03, 2014

The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Pakistan Advertisers Society initiates development of OOH audience currency

In OOH News By VJ Media Bureau - May 23, 2014

The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi