Himani Best Choice to create spectacle through Devi Durga's thousand hand idol

In OOH News By Nabamita Chatterjee - September 08, 2016

Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.

DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016

In Digital OOH By Nabamita Chatterjee - August 16, 2016

The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.

Tata Salt and Dalda contribute to Rathayatra pilgrimage in Odisha

In Campaigns By Satarupa Chakraborty - July 22, 2016

Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc at the fabled Ratha Yatra celebration in Odisha.

TATA Salt's eye catchy innovation at Kumbh Mela

In OOH News By Satarupa Chakraborty - June 28, 2016

Branded paper plates feeding devotees upped the visibility quotient for TATA Salt at the crowded Kumbh Mela.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

OAC 2016 kicks off in Delhi-NCR today

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

OAC to make its debut in Delhi NCR on June 17-18, 2016

In OOH News By VJ Media Bureau - February 18, 2016

The 12th edition of the Outdoor Advertising Convention (OAC) will be held at the Hotel Grand Hyatt in Gurgaon during June 17-18 this year, where Pioneer Publicity is the Presenting Sponsor of OAC 2016 and Prakash Arts takes up Associate Sponsorship of the Convention for 10th year in a row.

DOAA welcomes its new team

In OOH News By Satarupa Chakraborty - January 11, 2016

Following its AGM held on December 22, Delhi Outdoor Advertising Association (DOAA) rejigs its board members. Sunil Vasudeva will now head the team of seven more executive members as President of DOAA.

LG Electronics unveils world's largest OLED display at Korea's Incheon Airport

In Digital OOH By Satarupa Chakraborty - November 23, 2015

LG Electronics, the world's leading OLED TV manufacturer, unveiled two of the largest OLED displays in the world at South Korea's Incheon International Airport. LG worked closely with the renowned French design firm Wilmotte & Associés to develop the massive structure walls which adorn the main terminal of the award-winning airport with an aim to introduce a large number of travellers to the magic of OLED.