Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Ocean to develop digital screens in UK’s Southampton

In Digital OOH By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

Hindustan Publicity augments SDMC’s new street furniture, public conveniences

In OOH News By Bhawana Anand - January 07, 2019

The company holds the advertising rights for 7-year duration

Lead Ads forges ahead with sole rights at 25 rly stations in Punjab

In OOH News By Bhawana Anand - January 04, 2019

The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc

Railways introducing barter advertising on trial basis

In OOH News By M4G Bureau - January 02, 2019

The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers on board designated trains

‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

MSRDC invites bids for rights on kiosks

In OOH News By M4G Bureau - December 11, 2018

The bids are invited on as-is-where-is basis and as-is-where-as condition and the contract will be allotted for 5 years

‘OOH enhances the visual appeal of the city landscape’

In Viewpoints By Shradha Mishra - November 27, 2018

Suhas Shinde, Deputy Commissioner, Nashik Municipal Corporation shares his views on how OOH advertising can play a key role in the city’s development

Govt move to privatise 6 AAI airports likely boost for airport media biz

In OOH News By Rajiv Raghunath - November 12, 2018

The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth

New Research Shows +23% Uplift in Brand Metrics with DOOH

In Research By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals