OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Illegal hoardings in Goa to come under close watch

In OOH News By Pray Jani - December 06, 2019

Hoardings in Goa under supervision to conform to the requirements of Land Development and Building Construction Regulations, 2010

Deutsche Bank brings on board Dilipkumar Khandelwal as MD & Head of Technology

In OOH News By M4G Bureau - December 03, 2019

Former MD of SAP Labs India, Khandelwal will oversee the development of the bank‘s Technology Centres globally to create one, consistent strategy and more

Vodafone brings change in the air with ‘Breathe The Change’

In Campaigns By Pray Jani - November 11, 2019

The brand has roped in vans devised with Purifying Vans roaming around the prominent locations such as Taj Mahal

‘User engagement must lead to user sustenance’

In OOH News By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

‘Clients need Creativity & Data together’

In OOH News By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

Titan taps premium airport media to showcase latest Eponymous collection

In Campaigns By M4G Bureau - November 08, 2019

The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect

‘Data & technology key to OOH growth'

In Digital OOH By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

Ormax Media launches measurement tool for ambient advertising

In OOH News By Pray Jani - November 07, 2019

The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions

Greater Noida authority plans for rigid OOH process

In OOH News By M4G Bureau - October 31, 2019

A new template for information display to be issued for outdoor display media to ensure differentiation between legal and illegal media