UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect

In OOH News By M4G Bureau - September 16, 2021

The department has not specified the reasons for withdrawing the Ad Rules.

B’luru back on billboards map soon: Specialists say cheers!

In OOH News By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

IAB Australia releases DOOH buyer’s guide

In Digital OOH By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.

‘Tech adoption, common currency vital for OOH growth’

In Viewpoints By M4G Bureau - August 02, 2021

Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.

Vistar Media secures $30mn Series B Investment from Lamar

In OOH News By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.

Practically appoints Madison Media as its Media AOR

In OOH News By M4G Bureau - July 13, 2021

Practically uses next-generation interactive methods, such as Augmented Reality (AR), Simulations and 3D videos for an enhanced learning experience.

Back to school means back to normal: OAAA study

In Research By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

‘Lighting, cut-out innovations continuously improving’

In OOH Solutions By Pray Jani - May 31, 2021

With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor

‘Leveraging IoT For OOH’

In Viewpoints By Rajiv Raghunath - May 17, 2021

Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.

WOO to unveil new audience measurement initiative at European Forum on May 18

In OOH News By Rajiv Raghunath - May 14, 2021

The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.