Asiaray bags exclusive media rights at 9 Shenzhen Metro lines

In OOH News By M4G Bureau - July 15, 2024

Vincent Lam, Founder, Chairman and Executive Director of Asiaray, says, "This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new stage of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area.”

Devotees relish ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

In Campaigns By M4G Bureau - July 10, 2024

The brand has set-up a Beach Café to deliver an elevated experience

Adani Airports likely to be listed by FY2028

In OOH News By M4G Bureau - June 27, 2024

Adani Enterprises owns 8 airports including the Navi Mumbai International Airport that is being developed

75Media appoints Jan Vimal head of programmatic

In OOH News By Rajiv Raghunath - June 04, 2024

Paul Inman, MD, 75Media, says, “We felt it was the right time to bring onboard a specialist in pDOOH to help develop what will undoubtedly be a very important sales channel for our business.”

Bombay HC asks CIDCO to present concrete policy on hoardings

In OOH News By M4G Bureau - May 28, 2024

Court prioritises safety and structural integrity of the media over blanket removal of hoardings

Centralised planning vital for rural marketing strategies

In Viewpoints By - May 22, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.

Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation

In OOH News By Sakshi Sanghavi - May 02, 2024

The new brand identity was developed together with the Zurich branding agency MADE Identity.

Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners

In OOH News By Sakshi Sanghavi - April 30, 2024

AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services

Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 25, 2024

Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

In OOH News By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.