The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

Kotak’s 811 campaign arrives on OOH medium

In Campaigns By M4G Bureau - July 03, 2018

Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days

Century Group of Companies wins sole rights at Gaya Airport

In OOH News By Bhawana Anand - June 26, 2018

The OOH firm will design, develop, operate and market the advertising opportunity in the entire estate of the airport for a period of 10 years

Uber speeds ahead with 'Badhte Chalein' campaign

In Campaigns By M4G Bureau - June 25, 2018

The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler of movement

Sonata ushers in wedding season with multi-city outdoor campaign

In Gallery By M4G Bureau - June 12, 2018

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign

Sonata rings in wedding season with a multi-city OOH campaign

In Campaigns By M4G Bureau - June 08, 2018

The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand

Honda infuses ‘sportiness’ to CB Shine SP with OOH plan

In OOH News By M4G Bureau - May 25, 2018

The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast on TV and is soon to come on OOH medium

Arrow Digital installs first MCT VersaTech2 at Caterpillar Sign

In OOH Solutions By M4G Bureau - May 22, 2018

The VersaTech2 is the next-generation flatbed cutting solution, boasting a newly-designed high strength and lighter weight beam for unparalleled cutting speeds and accuracy

Arihant Digi Prints installs EFI-VUTEk 5r

In OOH Solutions By M4G Bureau - May 17, 2018

Arrow Digital’s EFI-VUTEk 5r unit has a speed of up to 5,000 sq ft printing per hour. It is designed to offer the highest image quality at the highest rated throughput speeds along with a range of options at lowest total cost of ownership

Arrow is all for ‘White this summer’

In Gallery By M4G Bureau - May 10, 2018

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch