1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

Innovation designs for next gen transit media to be discussed at 1st Transit Media Talks

In OOH News By M4G Bureau - February 14, 2019

A session on the theme of ‘How innovative designs can give transit media the nextgen look’ will be addressed by Michael Foley, Founder of Foley Designs

Creative Designers wins sole rights at Jammu railway station

In OOH News By Bhawana Anand - January 02, 2019

The OOH firm is planning a complete overhaul of the media units at this major station

Railways introducing barter advertising on trial basis

In OOH News By M4G Bureau - January 02, 2019

The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers on board designated trains

Creative Designers bags media rights for Chandigarh railway station

In OOH News By M4G Bureau - December 17, 2018

The tender covers the Entry Road area and is for 5 years

dentsu X bags media mandate for Dairy Day Ice-cream

In OOH News By M4G Bureau - October 31, 2018

The agency will design strategies for the brand that will make the brand promise & experience a part of everyday consumer life and conversation

Arrow Digital establishes its popular Demo Centre in Delhi NCR

In OOH Solutions By M4G Bureau - October 23, 2018

The demo room is designed to showcase and highlight new, innovative products and services and allows clients to get a first hand experience of the machines and technologies

‘Creative people need to study OOH in depth’

In Viewpoints By Bhawana Anand - October 22, 2018

Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively

JCDecaux signs pact with Abu Dhabi to build sustainable urban environment

In OOH News By M4G Bureau - October 15, 2018

The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable street furniture

OYO turns hotel facades into branding formats

In Gallery By M4G Bureau - October 12, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari