‘OOH design must befit the streetscape’

In Viewpoints By Manu Mahajan - January 22, 2018

OOH has the power to shape streetscape which reflect the vitality and character of an area, allowing for a complex interplay of various elements (below and above ground), and careful juxtoposition of these elements is going to result in memorable and unique streetscapes

Technical bid opening for Railways’ Delhi OOH & Northern Zone packages on Jan 31

In OOH News By M4G Bureau - January 17, 2018

Technical bids for Indian Railways’ advertising Package No. 15 (Delhi OOH) and Package no. 48 (Northern Railway) will have to submitted with the authority before 3PM on January 29, 2018

North Delhi MC appoints M. A. Rehman to lead advertisement div

In OOH News By M4G Bureau - January 15, 2018

Rehman is an Additional Deputy Commissioner/JT.A&C. Prior to him, Ruchika Kaityal, IAS was handling the advertisement division of North Delhi MCD

Delhi civic bodies take strong action to check city defacement

In OOH News By M4G Bureau - January 15, 2018

The minimum fee cost has been revised to 5,000 or the exact amount of clean up, whichever is found to be higher. The objective of the move is to effectively implement the Delhi Prevention of Defacement Act

SDMC invites bids for street furniture sites in central, south zones

In OOH News By - January 12, 2018

The allotment will be done on monthly license fee basis for the maintenance and operation of a cluster of sites in the central and south zones of SDMC. The contract will be awarded for a period of 7 years

North Delhi MC on beautification drive ahead of ASEAN Summit

In OOH News By M4G Bureau - January 08, 2018

North Delhi Municipal Corporation (NDMC) is undertaking a major cleaning of the northern part of the city that entails removal of out-sized hoardings and use of standard shop signages with uniform colours, styling and sizes

DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities

In OOH News By Bhawana Anand - January 04, 2018

The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year

Park Avenue showcases fashion that will ‘knock your socks off’

In Campaigns By M4G Bureau - December 28, 2017

The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions

EDMC invites bids for street light pole kiosks ad rights

In OOH News By M4G Bureau - December 28, 2017

The tender will be allotted on pole kiosks located on roads, including those maintained by PWD, for the duration of two years, to be allotted as per the guidelines of OAP 2017 in two bid system for the duration of 2 years

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Gallery By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad