AC brands queue up at JCDecaux bqs

In Campaigns By M4G Bureau - May 31, 2018

AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences

Hindustan Publicity & Focus Media bag media rights at 16 stations on Delhi Metro Line 2

In OOH News By M4G Bureau - May 31, 2018

The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is an important travel route for commuters from North & Central Delhi to South Delhi & Gurgaon

DTC opens tender for bus wrap branding

In OOH News By M4G Bureau - May 30, 2018

The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years

FIITJEE station semi-naming rights well within the rules: DMRC

In OOH News By M4G Bureau - May 30, 2018

Now that IIT-Delhi has taken the matter to the Delhi High Court, DMRC is examining the issue very closely with the aid of its legal team

Coolwinks.com appoints dentsu X to handle its media duties

In OOH News By M4G Bureau - May 28, 2018

This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office

No new tenders until GHMC ad policy is implemented

In OOH News By M4G Bureau - May 25, 2018

The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented

Bisleri Fonzo fizzes up with #MMMbhiAAHbhi

In Campaigns By Ria Banerjee - May 25, 2018

Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer

DMRC invites bid for exclusive advertising rights on Line 1

In OOH News By M4G Bureau - May 22, 2018

Along with static media, the tender allows digital panel installations as well as innovative advertising opportunities of Metro trains

DMRC Magenta Line to be fully operational from next week

In OOH News By M4G Bureau - May 22, 2018

The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications

“OOH provides a canvas to bring out an idea”

In Viewpoints By Bhawana Anand - May 19, 2018

M3M India is a well recognised brand name in the Delhi NCR real estate industry that has gained its stature because of the quality of their projects and professional approach. Amber Paintal, Head Marketing, M3M India, believes that OOH helps a brand to capture the attention of the target audience that is always on the go