Publicis Media confirms Ecosys OOH acquisition

In OOH News By Bhawana Anand - April 11, 2018

The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India

US-based Ads on Top unveils Dynamix playlist automation via API

In Digital OOH By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display

Zomato makes 50-50 deal with Hyderabad audience

In Gallery By Bhawana Anand - February 26, 2018

After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions

Zomato makes 50-50 deal with Hyderabad audience

In Campaigns By Bhawana Anand - February 26, 2018

After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions

Dineout goes big on OOH to promote dining festival

In Campaigns By Bhawana Anand - February 19, 2018

The OOH driven marketing campaign was designed to make dinning out a special experience by allowing masses to try new restaurants and cuisines at a lucrative deal

Manyavar & Mohey make a fashion statement on JCDecaux street furniture

In Campaigns By M4G Bureau - December 06, 2017

The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame

Small OOH formats ideal for FMCG brands to connect with mid-segment market

In Research By M4G Bureau - November 30, 2017

A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising

Palram launches Palboard that’s cut out for innovations

In OOH Solutions By Bhawana Anand - November 29, 2017

Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It is also a good printing substrate suitable for digital or traditional printing

IOAA initiates separate chapter for large format digital printers

In OOH Solutions By Rajiv Raghunath - November 20, 2017

At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others

Posterscope signs global partnership deal with The Digit Group

In OOH News By M4G Bureau - September 25, 2017

This partnership will help the agency to help clients to explore exciting opportunities available in smart cities