Results For "Data"
266 News Found
Times OOH initiates remote, real-time monitoring of BQS media lighting
In OOH News By Bhawana Anand - March 31, 2018
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
UK’s Talon Outdoor forays into US market
In OOH News By M4G Bureau - February 28, 2018
Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact
‘Successful brands allocated 13% of media budgets to OOH’
In Research By M4G Bureau - February 23, 2018
WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH
GMG’s CoZone 2.2 renders ultra-high res to large formats
In Digital OOH By M4G Bureau - February 21, 2018
The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels
UK’s MediaCom pushes ahead with programmatic buying tool
In Digital OOH By M4G Bureau - January 10, 2018
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour
‘DOOH in India – Dawn of a new era is near’
In Viewpoints By Haresh Nayak - January 08, 2018
What is promising is the upward momentum building around the need of having inclusive and integrated OOH platforms which will serve the needs of today’s communication realm, which is data driven and tech oriented
JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis
In OOH Solutions By M4G Bureau - December 01, 2017
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
McDonald’s whips up data-driven campaign in UK
In Digital OOH By M4G Bureau - November 10, 2017
The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop
Audi drives contextual advertising on DOOH in UK
In Digital OOH By M4G Bureau - October 21, 2017
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location