Results For "Data"
266 News Found
Moving Walls integrates Lifesight data to strengthen offline media attribution platform
In Digital OOH By M4G Bureau - March 06, 2019
The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media
Data will drive spends: Shalini Kumar
In OOH News By Bhawana Anand - March 04, 2019
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th
Engagement, data & uniformity must for transit growth: Deepak Saluja
In OOH News By Bhawana Anand - March 04, 2019
Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th
‘Careful! You are being watched’ says Idea campaign
In Campaigns By M4G Bureau - February 26, 2019
The Idea 4G - India ka Live Network campaign aims to alert people on civic rules with live data network
‘Indian OOH to grow at 12%-15% in 2019’
In Research By M4G Bureau - February 15, 2019
Data-led OOH, big marquee events, DOOH expansion and other key factors to drive OOH growth, forecasts Posterscope India
Skycom India invests in IR technology
In Digital OOH By M4G Bureau - January 28, 2019
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
‘New-age data driven metrics will the game-changer’
In Viewpoints By Rajiv Raghunath - January 25, 2019
Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers
‘OOH is becoming increasingly data-rich’
In Viewpoints By Rajiv Raghunath - January 22, 2019
Brendon Cook, CEO, oOh!media, Australia talks about how data and technologies are transforming the medium
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
Kolkata Municipal launches Tathya Sandhani app for outdoor advertising
In Digital OOH By M4G Bureau - January 14, 2019
The app supports data on legal sites and identification of media