Columbia Pacific Communities awards creative mandate to Famous Innovations

In OOH News By M4G Bureau - May 19, 2020

The Account was won after a multi-agency pitch

Odisha Govt notifies ULBs to mandate removal of roadside hoardings before Amphan hits the region

In OOH News By M4G Bureau - May 19, 2020

The ULBs have been instructed to ensure all guidelines are adhered to by the regional media vendors

Alakh Advertising & Publicity launches digital marketing arm

In OOH News By Pray Jani - May 18, 2020

The Mumbai-based media owner expands its services to offer online marketing services

Duracell awards global media mandate to Mediacom

In OOH News By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

Global ad budgets will be down 36% in the first half of 2020 says WFA report

In Research By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

In OOH News By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

Consumer demand for non-essential, speciality goods depressed

In Research By Rajiv Raghunath - May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

Century Group of Companies implements Edge1 OOH software

In OOH News By M4G Bureau - May 11, 2020

The OOH company plans to mechanize all their business processes from inventory management to leads, media planning to media buying, campaign management to purchase order management till finances

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

In Digital OOH By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

Pratap Bose bids adieu to The Social Street

In OOH News By Bhawana Anand - May 08, 2020

Mandeep Malhotra will continue to helm the agency, Pratap maintains his stake in the business