Results For "DS"
2349 News Found
‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’
Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets
Walk the talk
In Viewpoints By M4G Bureau - June 26, 2020
We're living through a nationwide reckoning on racism, and brands have a constructive role to play, writes Branding, Marketing, and Communications Consultant Lee Rafkin
AdQuick.com unveils new programmatic DOOH software for DSPs
In Digital OOH By M4G Bureau - June 25, 2020
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
AAI expected to announce rebate plan for airport media owners in next 10-15 days
In OOH News By Bhawana Anand - June 25, 2020
The airport media owners federation made representation to AAI seeking financial aid to support the business amidst pandemic
OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report
In Research By M4G Bureau - June 24, 2020
The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly
'No provision for license fee waive off’ clarifies Mumbai civic body in an affidavit
In OOH News By Bhawana Anand - June 23, 2020
The civic body presented pointers highlighting the grounds on which the license fee can’t be excused; the leading media owners are preparing for replies to be submitted in Bombay High court by June 26
Green printing will be ‘new normal’ in post Covid19 era
In OOH Solutions By Bhawana Anand - June 22, 2020
Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges
In OOH News By Rajiv Raghunath - June 20, 2020
The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions
OOH will be evaluated in terms of spends & visibility
In Viewpoints By Pray Jani - June 19, 2020
Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience
