Cars24 onboards Ogilvy as creative agency

In OOH News By M4G Bureau - July 31, 2020

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts

'OOH can perform 5x better by adopting necessary measures’

In Viewpoints By Bhawana Anand - July 31, 2020

Ashish Bhasin believes OOH needs to introspect and change itself as an industry which is underperforming its potential

Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative

In OOH News By M4G Bureau - July 31, 2020

The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

SAP awards Global Media AOR to Omnicom Media Group

In OOH News By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

OOH campaigns increase viewership on social media for PETA India

In OOH News By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

Honda City’s new campaign Absolute Supremacy to feature on OOH

In OOH News By M4G Bureau - July 29, 2020

The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices

Chandigarh civic body invites bids for bus queue shelters to earn revenue

In OOH News By M4G Bureau - July 28, 2020

Chandigarh Municipal Corporation has come out with a new tender for the construction and maintenance of BQS on BOOT basis for display of advertisement in the union territory

Chevrolet’s Noble ride

In Campaigns By M4G Bureau - July 27, 2020

An automobile giant transforms a truck into a blood donation center in order to offers a safe, practical and easily accessible option for blood donation amidst of pandemic