It is a good time to invest in new OOH media, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - August 21, 2020

67% of OOH concessionaires believe in investing in the new tenders rolled out by different state corporations

Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara

In OOH News By Bhawana Anand - August 21, 2020

The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic

Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign

In Campaigns By M4G Bureau - August 20, 2020

In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites

Ronak Advertising onboards Edge1 Outdoor Advertising Software

In OOH News By M4G Bureau - August 19, 2020

The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances

OOH projected to grow at 30%-100% in H2: Pitch Madison Report

In Research By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

Brands ‘cautiously optimistic’ over sales prospect in coming festival months

In OOH News By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

No brands to dazzle Ganpati Pandals this year

In OOH News By Bhawana Anand - August 18, 2020

Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season

Madison Media wins Media AOR for Weikfield

In OOH News By M4G Bureau - August 18, 2020

Madison Media Sigma will handle the entire media mandate including Outdoor

Tiruppur Smart City Limited invites EOI to install electronic display boards

In OOH News By M4G Bureau - August 18, 2020

The tender will be allotted to install 34 electronic displays on DBOT basis against advertising rights

US pDOOH ad spending will double in 2020, but remains experimental

In Research By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base