Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech

In Digital OOH By Rajiv Raghunath - October 13, 2020

Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions

Havas Group India bags creative & media mandate for JBL and Harman Kardon

In OOH News By M4G Bureau - October 12, 2020

With this win, Havas Creative India becomes the creative agency partner for all of HARMAN’s consumer brands, JBL, Harman Kardon, and Infinity

SDMC plans extensive OOH campaign on Covid19 awareness

In OOH News By M4G Bureau - October 12, 2020

The corporation is expected to deploy a variety of media formats such as hoardings, posters, unipoles, parking areas, auto-rickshaw, metro stations, bus stands, toll gates, construction sites and wall paintings

No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

Epson introduces new experiential digital signage projector range

In OOH Solutions By M4G Bureau - October 07, 2020

The latest laser displays combine powerful 3LCD projection with new user-friendly software which will help brands to become more creative with their visual displays

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

In OOH News By M4G Bureau - October 01, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy

Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour

In Research By M4G Bureau - September 28, 2020

‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes

Brands require focused experiential marketing with strong proposition

In OOH News By Bhawana Anand - September 25, 2020

In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

In Research By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend