Results For "DS"
2349 News Found
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
In OOH News By M4G Bureau - October 26, 2020
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media
VIOOH in pact with TPS Engage to widen DOOH programmatic reach
In OOH News By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
In Research By M4G Bureau - October 20, 2020
The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic
India saw positive growth in August & September onwards: Laqshya Media Group report
In Research By M4G Bureau - October 19, 2020
The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year
Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’
In OOH News By M4G Bureau - October 16, 2020
The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments
Adsquare, TPS Engage join hands to power data-driven DOOH campaigns
In Digital OOH By M4G Bureau - October 16, 2020
Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories
Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US
In Digital OOH By Bhawana Anand - October 15, 2020
DOOH has a key place in auto brand media plans
pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit
In Digital OOH By Bhawana Anand - October 14, 2020
pDOOH can bring the outdoor medium onto a level playing field with other channels
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
In Digital OOH By Rajiv Raghunath - October 14, 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
dentsu X wins media mandate on AMFI
In OOH News By M4G Bureau - October 13, 2020
The other mainline agencies contending for the business were Mindshare, Madison and Initiative