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Tanishq sparkles with new ode to Earth
In Campaigns By M4G Bureau - January 05, 2021
Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’
Campaigns that kept the OOH sheen alive in 2020
In OOH News By Bhawana Anand - December 29, 2020
These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown
Ferrero Rocher spreads ‘Golden Experience’ at Airports
In Campaigns By M4G Bureau - December 29, 2020
The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks
Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021
In Research By M4G Bureau - December 24, 2020
HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers
'TG specific campaigns will change the way people look at OOH’ Introline
In Digital OOH By Bhawana Anand - December 23, 2020
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers
Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers
In Digital OOH By M4G Bureau - December 21, 2020
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
Wavemaker India retains media duties of Perfetti Van Melle
In OOH News By M4G Bureau - December 18, 2020
Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia
Philips PPDS launches new LED range with unique features
In OOH Solutions By M4G Bureau - December 18, 2020
The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs
Purplle appoints Essence as integrated media agency of record in India
In OOH News By M4G Bureau - December 17, 2020
Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers
Construction uptick boosts OOH recovery in Bihar
In OOH News By Pratima Pareek - December 15, 2020
Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway