Results For "DS"
2342 News Found
Power of idea and creativity is what the OOH industry represents: Ajay Kakar
In OOH News By Sakshi Sanghavi - April 25, 2024
Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.
Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption
In Digital OOH By M4G Bureau - April 23, 2024
The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme
Abhijit Sengupta, CEO, OAP Mediatech to model brand panel discussion at Gujarat Talks OOH today
In OOH News By Sakshi Sanghavi - April 23, 2024
The session will highlight the importance of national brands spending on OOH in Gujarat
‘Gujarat beeps louder on the radar of national brands’
In Viewpoints By M4G Bureau - April 22, 2024
Amarjeet Singh Hudda, COO, Laqshya Media talks about expansive scope in Gujarat’s markets for OOH and how the major cities of the state are helping to facilitate it
Rajkot outdoor exudes a busy look with diverse brands straddling the OOH canvas
In Campaigns By Sakshi Sanghavi - April 20, 2024
Both national and regional brands occupy vantage positions on the city’s OOH landscape
IOAA CEO Praveen Vadhera to speak on leveraging industry’s collective strengths and how that can benefit Gujarat OOH
In OOH News By Sakshi Sanghavi - April 20, 2024
He will also throw light on various industry initiatives that are being planned to strengthen OOH share of client spends
Deepa Gupta, VP - West and South, Madison World to join panel discussion on OOH spends in Gujarat markets
In OOH News By Sakshi Sanghavi - April 20, 2024
The panel will direct focus on the pattern of national brands spends in Gujarat markets, engagement of regional brands for OOH, preference scale of DOOH, among others.
WOO President Tom Goddard extends leadership role
In OOH News By M4G Bureau - April 19, 2024
"Tom has played a major part in transforming WOO into the world-leading trade association it has become,” says WOO Vice-President Jeremy Male
Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.
In OOH News By Sakshi Sanghavi - April 19, 2024
The collective decision was taken by Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) bearing the Lok Sabha elections in mind.
‘National campaigns invariably cover Gujarat markets’
In Viewpoints By M4G Bureau - April 19, 2024
“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more supportive to OOH.