Polish DOOH major Screen Network integrates screens with Broadsign SSP

In Digital OOH By Rajiv Raghunath - May 07, 2024

By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 02, 2024

“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee

Gujarat is an important OOH destination for national brands: Specialist agencies

In OOH News By Sakshi Sanghavi - April 30, 2024

Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets

Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus

In Digital OOH By M4G Bureau - April 30, 2024

From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology

Laqshya Media Group unveils innovative OOH campaign for Finolex cables

In OOH News By Sakshi Sanghavi - April 30, 2024

The campaign will run for a month across large format billboards in many cities

PATTISON modernises its OOH tech stack with Broadsign

In OOH News By M4G Bureau - April 28, 2024

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

Media owners need to adopt audience metrics to grow business: Praveen Vadhera

In OOH News By Sakshi Sanghavi - April 25, 2024

Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth

‘The age of adaptability’- announced as the theme for Goafest 2024

In OOH News By Sakshi Sanghavi - April 25, 2024

Goafest 2024 is set to take place at Westin Powai, Mumbai from May 29 to 31