Results For "DS"
2349 News Found
‘Pricing , measurement, maintenance & technology key to higher spends on OOH’
In Viewpoints By N Jayalakshmi - October 07, 2021
In an exclusive interaction with Media4Growth, Vaishali Sharma, Marketing Head - SONY SAB, talks about the brand’s approach to the Out-Of-Home medium as a marketing tool and the challenges therein.
How social activation worked for Dabur in UP & Bihar
In OOH News By M4G Bureau - October 04, 2021
Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.
US-based Starlite Media onboards Quividi Audience Measurement Platforms
In Digital OOH By Rajiv Raghunath - October 04, 2021
Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)
Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North
In OOH News By M4G Bureau - September 29, 2021
In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.
Unauthorised advertising rears its ugly head on Mumbai expressway
In OOH News By M4G Bureau - September 28, 2021
MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.
‘There has to be an industry acceptable syndicated measurement system’
In Viewpoints By - September 27, 2021
Jaikishin Chhaproo, Head – Media & PR, ITC Limited (PCPBD), shares with Media4Growth the brand’s approach to OOH medium, what it would take to increase spends on this medium, and more…
Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
In OOH News By Rajiv Raghunath - September 24, 2021
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
In OOH News By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
In OOH News By Rajiv Raghunath - September 22, 2021
Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend
Mumbai Central Div invites e-bids for bulk ad rights
In OOH News By - September 21, 2021
The rights will be awarded for 1,600 sq.ft ad space for a period of 5 years.