71% of Indian marketers’ budgets set to increase in 2022: DCMN report

In Research By M4G Bureau - December 10, 2021

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

“OOH Expo will help media owners & suppliers find new partners”

In OOH Solutions By N Jayalakshmi - December 10, 2021

Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.

In-Play company Admix partners Ocean Outdoor to send brands into the metaverse

In Digital OOH By Rajiv Raghunath - December 10, 2021

As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising

“OOH Expo is extremely important and invaluable in terms of what it can do for the industry”

In OOH Solutions By N Jayalakshmi - December 09, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022.

EV charging major Volta expands into European market

In Digital OOH By M4G Bureau - December 07, 2021

With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.

Commuting for a good cause

In OOH News By M4G Bureau - December 03, 2021

As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)

Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study

In Research By M4G Bureau - November 30, 2021

Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity

Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

In OOH News By N Jayalakshmi - November 30, 2021

Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.

India Talks OOH conference to be held in Mumbai on January 18, 2022

In OOH News By M4G Bureau - November 26, 2021

The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH

Can social media be the game changer for OOH?

In OOH News By N Jayalakshmi - November 23, 2021

In an increasingly tech driven eco-system, can OOH and social media converge to offer greater value to brands?