Wavemaker India wins media mandate for Tata Consumer Products’ brands in India

In OOH News By M4G Bureau - January 11, 2022

We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products

T-Mobile US acquires ridershare ad network Octopus Interactive

In OOH News By Rajiv Raghunath - January 11, 2022

Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers

HiveMinds appoints Saurabh Tyagi as Chief Client Officer

In OOH News By M4G Bureau - January 05, 2022

Saurabh has over 18 years of experience across India & South East Asia; he has worked on brands like Unilever, Nestle, Titan, Vodafone etc., in his stints across Publicis, Group M and Madison Media

The story behind Times Square NYE Countdown

In Digital OOH By Rajiv Raghunath - December 23, 2021

Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.

Khushi Advertising forays into movie marketing with exclusive sponsorship rights for KGF Chapter 2

In OOH News By M4G Bureau - December 21, 2021

We are already seeing a lot of interest from brands, says Vishnu Telang, CEO, Khushi Advertising

BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet

In Campaigns By Rajiv Raghunath - December 21, 2021

The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more

Madison World’s HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead the business

In OOH News By M4G Bureau - December 17, 2021

Mohit Grover has worked in insurance & travel companies like redBus, Goibibo, and MakeMyTrip, and spearheaded his entrepreneurial venture Neemrana Naturals

Luxury brands dominate JCDecaux media in LAX, Miami airports

In OOH News By M4G Bureau - December 17, 2021

These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers: JCDecaux

Signpost India wins sole ad rights at 30 stations on Mumbai Metro Rail network

In OOH News By M4G Bureau - December 16, 2021

MMRDA awards JCDecaux India ad rights on 44 Mumbai Metro trains

Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network

In Digital OOH By M4G Bureau - December 16, 2021

Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore