Results For "DS"
2348 News Found
Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022
In OOH News By M4G Bureau - June 01, 2022
An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
Skoda Auto India Marketing Head Tarun Jha part of Outdoor Advertising Awards 2022 Jury
In OOH News By M4G Bureau - May 30, 2022
As Head of Marketing at Škoda Auto India, Tarun Jha is responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events.
UK-based 75Media in 10-yr deal with OOH asset provider Wildstone
In OOH News By Rajiv Raghunath - May 27, 2022
The deal will help 75Media to become the largest independ-ent OOH operator in the North of England
Madison Media Ultra bags Media AOR of Jyothy Labs
In OOH News By M4G Bureau - May 27, 2022
Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
Pond’s Super Light Gel making waves
In Campaigns By M4G Bureau - May 26, 2022
Rapport has executed this innovative 3D billboard campaign for Pond’s using Zen Digital’s Broadcoasters platform.
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
Arrow Digital adds Canon Colorado 1650 to experience centre
In OOH Solutions By M4G Bureau - May 26, 2022
The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.
Weiden+Kennedy India CCO Santosh Padhi to Chair Outdoor Advertising Awards (OAA) 2022 Jury
In OOH News By M4G Bureau - May 25, 2022
Santosh Padhi, popularly known as 'Paddy', is currently Chief Creative Officer of Weiden+Kennedy India. Earlier he founded Taproot and made it one of the most creative powerhouses in India and globally.
Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022
In OOH News By M4G Bureau - May 24, 2022
Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.