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Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
In OOH News By M4G Bureau - June 21, 2022
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury
In OOH News By M4G Bureau - June 21, 2022
Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.
IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022
In OOH News By M4G Bureau - June 20, 2022
Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.
For a magnified view: Samsung’s new campaign highlights WindFree AC technology
In Campaigns By M4G Bureau - June 20, 2022
The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.
Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury
In OOH News By M4G Bureau - June 16, 2022
Jignesh has 15+ years of experience spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building.
Australian retail media pioneer Cartology advances retail media network with Broadsign
In Digital OOH By Rajiv Raghunath - June 15, 2022
Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
In OOH News By M4G Bureau - June 14, 2022
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few
Times OOH unveils advanced, impactful ad network at Kolkata International Airport
In OOH News By M4G Bureau - June 13, 2022
The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.
Last date to receive entries for Outdoor Advertising Awards 2022 extended to June 22nd
In OOH News By M4G Bureau - June 09, 2022
The last date for receiving entries for the 16th edition of the much awaited Outdoor Advertising Awards 2022 contest, which is underway, has been extended to June 22nd from June 10th.
Sidheshwar Sharma, GM – Brand Management at Tata Motors joins OAA 2022 jury
In OOH News By M4G Bureau - June 09, 2022
Sidheshwar Sharma, who is GM – Brand Management for CVBU at Tata Motors, comes with experience covering government sector and MNCs, steering critical work for global power brands including Visa, P&G, Unilever, GE, Mondelez, Generali and ITC.