Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

In Digital OOH By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

Media Owner or Agency?

In Viewpoints By Vasant Jante - May 19, 2023

The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.

Wieden+Kennedy India CCO Santosh Padhi (Paddy) to Chair OAA 2023 Jury

In OOH News By M4G Bureau - May 18, 2023

Over the last 25+ years in the advertising world, Paddy has won over 200 international and over 300 local awards, multiple golds, and Grand Prix titles, making him one of the most awarded creatives in India.

Former IPG executive Mike Cooper joins DOmedia leadership team

In Digital OOH By Rajiv Raghunath - May 18, 2023

Mike will be focusing on the company’s international expansion

Empowering CX in India: Driving growth and efficiency for global brands through CX innovation

In OOH News By M4G Bureau - May 17, 2023

The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.

Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Bikano launches 'Maa Se Behtar Hume Jaane Kaun' campaign

In Campaigns By M4G Bureau - May 16, 2023

The brand conducted a unique Mother's Day activity targeting new mothers at hospitals in Delhi-NCR on May 13-14

Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report

In Research By M4G Bureau - May 16, 2023

The UK-based outdoor media operator analyses the latest outdoor search trends

PPDS 'Global Partner Alliance' network expands into India, China

In OOH Solutions By M4G Bureau - May 16, 2023

Commits to deliver unrivalled regional support and international expertise

Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

In Digital OOH By M4G Bureau - May 16, 2023

The company extends its media offerings with forays into DOOH space