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2345 News Found
Dabur enters record books with latest brand activation
In Campaigns By M4G Bureau - June 15, 2023
The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product
Bengaluru Metro (BMRCL) opens tender for indoor ads at 50 metro stations
In OOH News By M4G Bureau - June 15, 2023
Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.
Anirban Paul Chowdhury, Head Marketing – PVC, Skipper Limited joins OAA 2023 Jury
In OOH News By M4G Bureau - June 15, 2023
Anirban is a seasoned marketing professional with over two decades of experience leading major brands in key markets across India
Ethinos, ideacafe.agency enter strategic collaboration
In OOH News By M4G Bureau - June 15, 2023
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency
US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida
In Digital OOH By Rajiv Raghunath - June 14, 2023
Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform
FRAMEN in strategic partnership with VIOOH for pDOOH
In Digital OOH By Rajiv Raghunath - June 14, 2023
Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.
Rekha Nahar, GM & Head – Marketing, Jockey India, joins OAA 2023 Jury
In OOH News By M4G Bureau - June 13, 2023
An alumnus of the SP Jain Institute of Management & Research, Rekha brings with her over 16 years of experience in the FMCG marketing
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.
The next station is… Growth
In OOH News By Aayush Mohanan - June 12, 2023
As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country
For whom the bell tolls?
In Viewpoints By Vasant Jante - June 09, 2023
Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape