Results For "DS"
2345 News Found
RoshanSpace expands portfolio with ProDigi and Edge 7
In OOH News By M4G Bureau - August 08, 2023
After Bandra Focal, Asia’s largest billboard, the Mumbai-based media owner continues to push the envelope for India’s OOH landscape
‘If a strategy is working well, don’t change it’
In OOH News By M4G Bureau - August 08, 2023
Amul, one of the world’s largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as a medium that combined with clever visuals has helped the brand solidify its position in the minds of the consumers.
‘Information overload has led to shorter attention spans’
In OOH News By M4G Bureau - August 07, 2023
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.
Wildstone marks nextgen DOOH footprint in Spain
In Digital OOH By M4G Bureau - August 01, 2023
Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate
Madison OOH bags maximum number of metals & Gold trophies in OAA 2023
In OOH News By M4G Bureau - July 31, 2023
Totally 58 metals were given away in this year’s Outdoor Advertising Awards, in which GroupM won the ‘Campaign of the Year’ award for their Zomato Offer campaign.
What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads
In OOH News By N Jayalakshmi - July 29, 2023
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.
OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment
In OOH News By M4G Bureau - July 28, 2023
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
‘Location, scale & timing: make our wallscapes so desired’
In Campaigns By Rajiv Raghunath - July 27, 2023
For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.
‘OOH Expo holds significant importance for businesses’
In OOH Solutions By M4G Bureau - July 24, 2023
M4G spoke with EverGlow LED as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
75Media adds new headline site in Birmingham
In OOH News By M4G Bureau - July 20, 2023
Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years