The augmented effect on OOH reality...

In Viewpoints By M4G Bureau - May 05, 2014

Augmented Reality (AR) could redefine the way brands can use the OOH medium to drive audience engagement and connect. Abhishek Shankar, CEO, Adstuck, shares more on this with Outdoor Asia. Read on...

Orango, Khushi join hands for Amritsar Airport branding

In OOH News By VJ Media Bureau - April 28, 2014

This airport is one of the busiest airports in northern India after New Delhi and is an international gateway to connect with Punjab, J&K & Himachal Pradesh.

EFI Fiery® launches two digital front ends

In OOH Solutions By VJ Media Bureau - April 26, 2014

The new EFI Fiery DFEs for Xerox Versant 2100 Press set standards for image quality and productivity.

Driving on the OOH lane

In Viewpoints By M4G Bureau - April 25, 2014

Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, shares with Outdoor Asia, the brand's whole approach towards the OOH medium.

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

Fevicol now bonds, election style!

In OOH News By VJ Media Bureau - April 24, 2014

Aptly titled'Crazy Chairs' the creative brings out a unique and humorous take on the current election scenario.

ACC Cement rides high on BQS innovation

In Gallery By - April 14, 2014

ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.

Laqshya Media Group unit extends Dubai BQS contract

In OOH News By VJ Media Bureau - April 09, 2014

The company is planning to install vending machines at bus shelters for additional advertising space.

Brandscope launches Embassy Group property

In OOH News By Bhawana Anand - April 02, 2014

The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.

Amul chocolates ranked No 1 performer brand

In OOH News By BS Reporter , Business Standard, Ahmedabad - April 01, 2014

Consumer Voice magazine rates Amul above other leading brands