Results For "DS"
2342 News Found
Amira joins the festivity to connect with consumers
In OOH News By Nabamita Chatterjee - October 21, 2014
More than 1,000 kg of Amira rice were used in the preparation of biryani which was offered to over 1,00,000 pandal visitors in Ballygunge, Kolkata
Brandstand - zeroing in on OOH audiences
In OOH News By Bhawana Anand - October 21, 2014
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
Vivel spreads love for the elderly during Durga Puja
In OOH News By Nabamita Chatterjee - October 20, 2014
The on-ground campaign Vivel Pujo Love executed by MOMS, aimed to celebrate Bengal's biggest festive season by spreading the love among the elderly.
Greenlam Laminates boards Volvo buses in Kolkata
In Campaigns By Nabamita Chatterjee - October 17, 2014
Street talk executes the innovative campaign
Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul
In Viewpoints By M4G Bureau - October 14, 2014
During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Outdoor is an ideal media for social communications: Leela Sampangi
In Viewpoints By M4G Bureau - October 11, 2014
Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors
Cadbury tempts audience with'Ooze' effects on hoardings
In OOH News By Bhawana Anand - October 07, 2014
The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
Tic Tac takes'Strawberry Fields' to college-goers
In Campaigns By VJ Media Bureau - October 07, 2014
To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience
MHOA & Mumbai Police joins hands during festive season
In Campaigns By Jubilee Cardozo - October 01, 2014
During the Ganeshotsav festival, MHOA ran a social campaign across Mumbai, with focus on immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty