'Consolidation will spur industry growth'

In Viewpoints By M4G Bureau - January 16, 2015

C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

In OOH News By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

Wildcraft ropes in Milestone Brandcom to handle OOH media mandate

In Campaigns By Bhawana Anand - January 14, 2015

Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.

Amazon India boards DMRC Line 2 to connect with youth

In OOH News By Bhawana Anand - January 12, 2015

EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Lucknow Division of Northern Railway invites bids for wrap of 7 trains

In OOH News By Bhawana Anand - January 08, 2015

The total value of bid is Rs 21.29 lakh

South Delhi Municipal Corporation invites bids for CTCs & urinals

In OOH News By Bhawana Anand - January 07, 2015

520 locations included in the tender

Urzza makes an energetic presence on Kolkata's OOH landscape

In Campaigns By Nabamita Chatterjee - January 07, 2015

Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus

NDMC invites bids for installing digital screen at Rajiv Chowk

In OOH News By Bhawana Anand - January 06, 2015

The digital screen will be used to display social messages, city information, news updates, entertainment content

Times OOH brands Yamuna Expressway for Infinity Group

In Campaigns By Bhawana Anand - January 06, 2015

To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.