pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson

In OOH News By Rajiv Raghunath - November 06, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'

OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.

‘We have thousands of digital screens around the US’

In Viewpoints By Rajiv Raghunath - November 06, 2023

US-based Volta Charging operates 3,000+ EV chargers in 32 states and territories with over 5,800 DOOH screens that deliver more than 1 billion impressions every month. Brandt Hastings, President & CEO, Volta Charging talks about the company’s business journey in an interview with Rajiv Raghunath.

Pikasso Jordan teaming up with Carrefour to launch Supermarket 2m2 Network

In Digital OOH By Rajiv Raghunath - November 02, 2023

Aseel Qtaish, Country MarCom Manager and Communication & Marketing - Carrefour Jordan says, “The Supermarket 2m2 Network Carrefour is a powerful platform that will enable brands to connect with our shoppers in a dynamic and engaging manner, right at the doorstep of our stores.”

Signpost India unveils Kolkata’s first OOH 3D anamorphic display during Durga Puja celebrations

In OOH News By M4G Bureau - October 30, 2023

Greenply, Senco Gold and Diamonds are among brands that have featured on this Signpost India media

‘Integration of OOH with other channels is increasing’

In Viewpoints By Rajiv Raghunath - October 30, 2023

Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.

ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In OOH News By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27

In OOH News By M4G Bureau - October 27, 2023

The 2-day convention – the Conference, OOH Advertising Awards 2024 & OOH Expo 2024 – will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru

Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh

In OOH News By M4G Bureau - October 27, 2023

The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.

Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer Products

In OOH News By M4G Bureau - October 27, 2023

Avinash has been at Mediacom for 12 years where he started out as a National Buying Head and gradually went on to lead the P&G AOR for India and later for the AMA (APAC, Middle East and Africa) region