DDB Mudra West appoints Nilay Moonje as Group Creative Director

In OOH News By Nabamita Chatterjee - September 30, 2015

Having an experience of over 12 years, Nilay has worked on numerous multinational brands in FMCG, sports, electronics, financial and tourism sector.

IDBI Federal Life Insurance goes outdoor to promote'Childsurance'

In OOH News By Satarupa Chakraborty - September 14, 2015

The Social Street has executed the'Childsurance' campaign in 105 cities with more than 900 billboards across pan India in Phase 1.

'Media Eyes' billboards track consumers' ages in Birmingham

In Digital OOH By www.campaignlive.co.uk - September 04, 2015

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

In Digital OOH By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

We spend Rs 100 cr from our advertising budget for outdoor: DAVP

In Viewpoints By M4G Bureau - August 31, 2015

DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.

Australia's largest digital full motion billboard comes to Melbourne

In OOH News By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:

Havas Media wins integrated media AOR of ClubMyCab

In OOH News By VJ Media Bureau - August 10, 2015

ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.

Unauthorised OOH media in India -- Learning to live with it!

In Viewpoints By M4G Bureau - August 07, 2015

Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business

OOH industry needs to reshape conversations, manage perceptions

In Viewpoints By M4G Bureau - August 06, 2015

Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for