COLES 360 supercharges retail screens through Broadsign

In Digital OOH By Rajiv Raghunath - November 22, 2023

Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform

WOO heads to Cape Town for first in-person Africa Regional Forum, registration open

In OOH News By M4G Bureau - November 20, 2023

The Africa Forum will take place on March 11-13, 2024 at Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay

IOAA appoints Praveen Vadhera as CEO

In OOH News By M4G Bureau - November 20, 2023

Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis

In Research By M4G Bureau - November 20, 2023

McDonald’s is the largest individual spender on roadside ads

‘Go beyond conventional ads to get the ‘heads-down’ generation’

In Digital OOH By M4G Bureau - November 17, 2023

Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.

JOLT set to charge up UK EV DOOH market

In Digital OOH By Rajiv Raghunath - November 15, 2023

Opportunity for advertisers to reach both roadside and EV charging audiences at scale, says the company

‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’

In OOH News By Rajiv Raghunath - November 09, 2023

Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

Accountability, addressability, attribution key to OOH success: Sheila Shanmugam

In OOH News By Rajiv Raghunath - November 07, 2023

Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali

UK’s i-media taps Broadsign, Brysa to harmonise tech stack, increase operational efficiency by 40%

In OOH Solutions By Rajiv Raghunath - November 07, 2023

Over the past year, i-media’s network grew from 50 full-motion D48 screens to 120 large-format screens, and the company expects that number to reach 130 soon